Green fee revenues have increasingly grown in importance for golf businesses over the last decade. Where once golf clubs could afford to focus purely on membership, this target audience in shrinking, leaving a hole in the club's finances. Many pay & play businesses are also suffering from increased competition, exposure to inclement weather and wider economic conditions that have squeezed the consumer's leisure pound.

Driving Green Fee Revenues explores lots of innovative tactics and strategies that can be employed at both private-members clubs, proprietary clubs and municipal golf courses. The co-authors, Matthew Orwin and David Reeves, bring their 60 years combined experience in the industry to give a fresh, forward-thinking and commercially-savvy perspective on the subject.

For anyone serious about achieving increased revenues and profitability from their golf business, this book is essential reading.